In the noisy world of web marketing, a live connection with your target market is more essential than ever. However, you may not have a clue how to network effectively and confidently. Your lack of self-assurance either prevents you from attending these events altogether or you show up unprepared and self-conscious- a recipe for losing out on the connections you want to make. Here are 3 things that will change the way you network so you will feel confident and achieve success:
Be Prepared
Know your audience and craft your elevator pitch specifically for them. Be succinct and know exactly what to say when people ask you what you do. Practice it! A polished image matters, too. Take pride in your appearance from head to toe like each event is a special occasion. Don’t forget business cards and a quality pen, too.
Tap Into Your Natural Charisma
Be positive! Embody your passion and enthusiasm for your vision by speaking from your heart as well as your head. Ask open-ended questions and listen to their answers like they are the only person in the room. Networking gold!
Follow Up
Now that you’ve established a link don’t let your lack of follow up kill the opportunity. When you make a true connection, calendar an appointment on the spot. Multiple touch points like personal phone calls, video texts, and hand-written note cards are a great way to stand out. Forward them a blog post or recommend a book they’ll appreciate. The idea is to come from a place of serving them- making you unforgettable.
Be prepared, naturally charismatic and follow up!! You will be confident, make solid connections, and achieve the success you desire.