My clients are successful professionals who bring their A-game to every element of their business. Their image is no exception. They understand the transformative quality of investing in their persona. When it comes to image they recognize that perception is reality. When you reflect success, you attract it.
Just like an effective marketing campaign, your presence is crucial to the connections you make. Powerful marketing campaigns create brand awareness and generate leads and income. Attracting the perfect target market. Your image can influence the same outcome. The difference; your image is always with you. Are you missing out on positive impressions you could be making every day?
Don’t make the mistake of thinking your image is a luxury that comes AFTER the more traditional nuts and bolts business building. Without fail, clients who come to me after-the-fact voice that the outcome of their photographs, branding, and more would have upleveled significantly if they had been clearer about their image going into the process. In essence, they wasted money.
Value your image. Present confidence, sending the message that you’re strategic and thoughtful about your choices, you value yourself and will handle your business with the same attributes.
Invest in excellence when it comes to head shots and video. As a result of social media, consumers have become savvy about spotting quality. Be sure your media reflects the quality of YOU and your products/services.
Remember, perception is reality. Your image language of confidence, professionalism and polish speaks volumes.
Do you think image matters in business?