A woman walks into a room and attracts the attention of everyone. Not in a loud way. She’s subtle, but all eyes are drawn to her because she carries herself with the confidence that makes others want to know more about who she is. Can you picture her?
We’ve all experienced her. She enters the room with a presence that she’s got it together. She smiling and has positive body language. She seems approachable and although you may know nothing about her, you are curious. What IS it about her? What IS it that attracts your attention to her while others fade into the background?
1. She has a clear personal brand. She knows how she’s being perceived by others and is confident that her product or service resonates with her target audience. She’s not trying to connect with everyone, just her ideal clients. Her personal brand is in alignment with the level of success she desires for her business.
2. Her image shines. Every time she steps out of the house, she’s ready to meet her ideal customer. She knows that each business meeting, networking event or conference she attends is an opportunity to reflect the BEST of her business through her image. She makes each client feel special because she has dressed for him/her. Recently I had a business breakfast with a prospective client. Although it was a local, casual affair, I dressed the part. He asked me where I was off to next and why I was dressed so nicely. I happily responded that my meeting with him was a special occasion and that I had dressed for it. He was honored and I am certain one of the reasons he ended up hiring me.
She has invested the time and effort to look current and professional. She has personally branded herself beautifully.
3. She takes care of herself. She exercises, eats well, gets plenty of rest and quiet time. She attracts her clients because she represents a well-balanced woman. On the other hand, think of the “successful” professionals you meet that are exhausted and ready to drop because they focus so much on their business. I often wonder what happens to the quality of their services and products when they do drop. And they will. When we honor and care for ourselves, we exude a quality of success that makes others WANT what we have.
Case in point; Recently I headed out of town for a business training. The moment my plane touched down, I knew I was SICK. I mean REALLY SICK. As I lay on my hotel bed I went through the mental exercise… do I skip the training or do I pull it together (because I had the opportunity to make some significant connections) and attend the training? I ended up missing the training altogether. First, it was socially irresponsible for me to show up sick. Secondly, it was better for me to make NO impression than to make the impression that my business meant more to me than taking care of my body. I honored myself first. It felt good. Not the end of the world.
You may have clicked on this article looking for a quick fix and each of these tips is an instantly actionable step, but it’s the consistent application of them that will ultimately lead to your sweet, well-earned success.
What do YOU think wins attention?